A heartfelt handwritten note can make a impact!
Postcards to Voters
- Campaigns and Indivisible groups are producing handwritten post cards to voters.
- This is an easy way for people to reach out to voters in swing districts across the country.
Does it work?
- One study shows that handwritten, personalized postcards sent to women who are occasional voters as part of a GOTV effort increased turnout by 1.4% over a control group.
- Volunteers enjoy post card parties: it is easy to do, can be quite social and produces a tangible message to voters.
- Other studies continue to show that door knocking and phone calling have a more powerful impact – but they are harder to do, not always viable for remote volunteers and there are many volunteers who would prefer to start by postcarding.
- You can also sign up with Postcards to Voters
- Once you sign up you, you will be asked how many names you want. A typical volunteer will complete 15-20 postcards in 2 hours. Then you will receive by email a script and a list of names and addresses to send postcards. Some campaigns and groups will prefer to send you their pre-printed postcards to personalize. Most of the time you will be providing the stamps and postcards.
- Some campaigns will ask that you send back the postcards with stamps on them so that they can be mailed from the district. Others will have you mail them from your home town.
Recruiting for your postcarding Party
- Pick a date, time and location for your party – all you need is a well lit location with a kitchen or dining room table. You can postcard in the morning, in the afternoon and in the evening any day of the week. The times can be flexible.
- Invite 10-15 friends, group members, neighbors – don’t be afraid to ask new people. There are hundreds of people, especially women right now, who are looking for a way to do something about the elections. Writing postcards is a very easy first step.
- Post it on your group and personal Face Book page. Email your friends and neighbors. Always ask people for a commitment to come to the specific location on the specific date at the specific time. Let people know they can come for an hour or two. The day before, send a reminder to everyone and don’t forget to include the time and place again. Let people know it is OK to bring a friend or two.
Making the most effective postcard
- Handwritten, personalized postcards work dramatically better than pre-printed form post cards
- Make sure you get a script from the campaign – volunteers should use that to create personalized messages
- Go to the campaign website and download an info sheet for the volunteers that tells them about the candidate
- Have enough pens, markers and colored pencils for people
- Make sure you know if you are mailing them or sending them in bulk to the campaign.
- Make the party a social event – have refreshments, take the time to discuss the campaign, have people share their best postcards.
- If the campaign doesn’t supply postcards, purchase them in advance.
- We recommend the 4×6 cards that are lined on one side. (Post office only sells blank 3×5 – you may purchase the 4×6 lined cards at Staples or another store.)
- Expect to purchase enough postcard stamps for the list. PO sells rolls of 100.
- Encourage the more creative volunteers to have fun but base everything on the key points in the script.